Indirect Public Support HelpIndirect public support represents revenue received through solicitation campaigns. This includes funding United Way and other federated fundraising organizations, but does not include donor designated contributions.
Earned Revenue HelpEarned revenue represents income generated in direct exchange for a product or service.Earned income includes income from government contracts.
Since 2013 we have gone from challenges to opportunities. Historically, while well known for our quality programming, the Arts Center did not prepare its balance sheet for longevity. Recognizing that we first had to get our expenses (and debt) under control in order to keep our doors open, we reached out to those that had given in the past to tell them what would be necessary to continue our mission. We also communicated that need to the broad Arts Center family.
The Silver Anniversary Capital Campaign came together quickly. With a range of donations from $250,000 to $20, we met our goal in under 2 years. In late 2015 we completed the Silver Campaign having generated funds sufficient to pay off all debt and to refresh our facility’s ageing systems and interiors.
We have also seen season ticket holder attrition over the last 10 years. Times have changed. Many people do not have time or the desire to commit to a full season of theater; our operating cash flow migrated from members prepaying to just in time sales of tickets. Marketing is a now a daily focus – how to reach an audience on an event by event basis.
In 2016 we took stock of our improving situation then initiated 2 long term projects: starting an endowment and building a classroom addition. Both efforts will serve the facility and its constituents long term creating educational and community building opportunities.
2017 will mark the year of collaborative growth. We have projects planned with various MTSU departments, we will work with the statewide TN Assoc of Dance on teacher training, public art work is planned for downtown Woodbury, fermented products from our commercial kitchen can be found in Nashville and Franklin, and the Nashville Artist Guild will display their work and market our gallery services to a wider audience.
Whether it is the solitary creation of a singular art work or the grand collaboration required to well present a full length musical with a live orchestra, the Arts Center is working to make art a daily part of life for thousands in Middle Tennessee.
Copyright © 2014 The Community Foundation of Middle Tennessee
3833 Cleghorn Avenue, Nashville, TN 37215