Research Tips

Nonprofit profiles on contain a significant amount of information. When looking at a profile for the first time, here are some questions to consider:

Mission and Areas Served

  • Mission Statement
    • What does this nonprofit seek to accomplish?
  • Impact Statement
    • Where does this organization work and how is it having an impact on the community?
  • Background Statement
    • What is the history of the organization?
  • Needs Statement
    • What are the immediate needs of this organization?


  • What programs and/or services does this organization offer?
  • How much money does each program need to operate?
  • What are some examples of how this program has been successful?
  • What kind of impact are these programs having? How is success measured?


  • Who provides staff leadership for this organization?
  • How many full-time and part-time staff does the organization have?
  • How many volunteers do they utilize to accomplish their work?
  • Are the necessary policies/plans in place for this organization to be effective both now and in the future?
  • Does this organization collaborate with other organization in the region to collectively address issues affecting our community?


  • Who serves on this organization’s board of directors? What companies/professions do they represent?
  • How active and engaged is the board?
  • Is the composition of the board reflective of the population that the organization serves?
  • How long does a board member term last?
  • Does the board support the organization financially?


  • What is the organization’s budget size?
  • Does the organization rely heavily on a single funding source for its revenue or are there a variety of funding sources that collectively help meet the budget goals annually?
  • Does the organization have an endowment?
  • Is the organization currently in a capital campaign?
  • Has the organization consistently received revenue over expenses for the last three years?
  • PLEASE NOTE: the CEO Financial Comments and Financial Comments often provide additional information about the organization’s financial situation that cannot be expressed in the charts and graphs.

For further assistance, download our one-page Guide to a Profile. For information on current and upcoming Capital Campaigns, view the Capital Campaign Report.