Lifeline Children's Services, Inc. (Decisions, Choices & Options)
1072 Mansker Farms Blvd
Hendersonville TN 37075
Decisions, Choices and Options
Mission Statement
Decisions, Choices & Options (DCO) promotes healthy decision making by teens and youth through an intensive educational program targeting the issues of sexual risk avoidance/abstinence and unplanned pregnancy.  DCO is a program of Lifeline Children's Services, Inc.  The mission of Lifeline Children's Services is to provide a hope and future through the Gospel for children around the world by discipling, engaging and equipping people towards adoption, foster care, and orphan care.
CEO/Executive Director Mr. Herbie Newell IV
Board Chair Mr Doug Acton
Board Chair Company Affiliation President and Owner, D.L. Acton Construction
History & Background
Year of Incorporation 2009
Former Names
Moms Alive (A program of Moms Alive)
Decisions, Choices & Options, Inc.
Organization's type of tax exempt status 501-C3
Financial Summary
Projected Expenses $136,478.00
Projected Annual Revenue $137,000.00 (2014)
Decisions, Choices & Options (DCO) promotes healthy decision making by teens and youth through an intensive educational program targeting the issues of sexual risk avoidance/abstinence and unplanned pregnancy.  DCO is a program of Lifeline Children's Services, Inc.  The mission of Lifeline Children's Services is to provide a hope and future through the Gospel for children around the world by discipling, engaging and equipping people towards adoption, foster care, and orphan care.
Decisions, Choices & Options (DCO) is a program of Lifeline Children's Services, Inc.  The organization was acquired by Lifeline during April of 2013 in order to further expand the scope and mission of both organizations.  Lifeline Children's Services is a faith-based agency that supports women, children and families through adoption, foster care and orphan care.  Lifeline was founded in 1981.
DCO began serving schools with the educational program in 2002.  The program began due to the experience of the current Executive Director, who is a former high school teacher, and the unplanned crisis pregnancy of a friend's teen daughter.  The 15 year old made the choice of adoption in her teen pregnancy and was met with measured criticism from peers, teachers and other adults based on their negative and out-dated stereotypes regarding adoption.  The Executive Director approached a school principal and was given permission to begin an educational program on the options facing a pregnant teen.  During 2009, DCO obtained its IRS 501(c)(3) status. 
During the 2013-2014 academic year, DCO was presented to 9,000 high school students.  Teachers in both public and private high schools have fueled the growth of the program by making referrals to fellow educators about the value of the program.  Through student comments on evaluation instruments, the value of the program is again proven.  Students appreciate the factual, straight forward manner in which the material is presented without pressure, opinion or judgment.  They comment on the need for themselves and their peers to know this information as most high school students have walked through a teen pregnancy with a friend. 
DCO operates through the Health and Wellness, Teen Living and Family and Consumer Sciences curriculum areas and meets the state of Tennessee course level standards for the requirement that students will "discuss the alternatives of an unplanned pregnancy (e.g. adoption, single parenting, marriage, abortion)" and "discuss the consequences associated with teen pregnancy".  The presentation consists of multi-media presentations, a TN District Attorney's office campaign entitled "What's the Rush? Don't be a Teen Parent" video, a segment of the MTV "16 & Pregnant" series, personal stories of adoption and medically/scientifically correct materials.  The program is directed by a licensed secondary education teacher who reports to the board of directors of the agency.  Staff who present in the classroom have been thoroughly trained and have personal and/or professional experience in the class room environment. 
 Decisions, Choices and Options ( is a program designed for middle school, high school and college students that provides the information needed to make healthy choices to avoid unplanned pregnancy and provide the essential facts so that those facing this life crisis can make informed choices. The DCO program has been in operation in Tennessee since 2002.  During the 2013-2014 academic year, DCO served 9,000 students through more than 50 high schools.  In order to build a long-term support system for healthy decision making, DCO  also implemented a peer mentoring program during 2012.  With additional requests for our curriculum in schools and community centers, we anticipate serving 11,500 students during the 2014-2015 academic year.  One goal of this program is to provide current, factual information and correct any misconceptions regarding any of the three options.  A second goal is to introduce the option of adoption as a viable choice (as per Title X of federal AFL funding guidelines) thereby reducing the number of teens choosing abortion and lower the number of children referred to social services and foster care due to abuse or neglect caused by poor and/or ill-prepared teen parenting. DCO corrects outdated and inaccurate information and language that projects adoption in a negative light. This program was  featured on an internationally broadcast television show which devoted the entire half hour to Decisions, Choices and Options and interviewed the director and one of the birthmother presenters. The publicity generated by the television program increased interest outside of Tennessee in the DCO program.  The Executive Director developed a curriculum for distribution to other states. Through these efforts, DCO is currently also implemented in Alabama, Mississippi, Kentucky, North Carolina, Ohio, Michigan and Texas.  
The most pressing need facing DCO is for financial support that would enable the program to expand to include all of the middle schools served by the current school systems and the schools of the seven county area surrounding Nashville.  DCO has experienced rapid growth in the past 5 years due to the support and interest from the educational community.  Teachers report that DCO is the only program of its kind and is vitally needed in the high schools of our area.  All program services have been provided since 2002 at no cost to any community organization, school or school system.  Funding is needed to hire additional educators so that more school populations can be served.  There are trained professional educators waiting to be hired once funding is secured.  Volunteers are also needed to assist in office/clerical duties and with serving in the teen mentoring program. 
Other ways to donate, support, or volunteer We welcome all opportunities to support our agency.  Investments of time through volunteering with events or at our office, donation of professional expertise and funding is welcomed and appreciated. Office volunteering is also a way to earn community service points for students qualifying for TN scholar program. 
Service Categories
Primary Organization Category Education / Student Services
Secondary Organization Category Youth Development / Youth Development Programs
Tertiary Organization Category Human Services / Children's and Youth Services
Areas of Service
Areas Served
TN - Cheatham
TN - Davidson
TN - Robertson
TN - Rutherford
TN - Sumner
TN - Wilson
TN - Williamson
DCO began by serving the middle Tennessee counties but currently have  requests to expand in other counties as staff/budget allows. We have delivered services in Obion and Sullivan counties of Tennessee.  Interest from outside of Tennessee has led to the program's expansion into the states of Alabama, Mississippi, Kentucky, North Carolina, Ohio, Michigan  and Texas.
Board Chair Statement The challenges we face as a growing non profit dedicated to excellence is to meet the demands for service within the limitations of our budget.  We need to have trained educators on staff  to meet the increasing demand for this educational program.  As a board, we are highly committed to the DCO program and the goal of providing the education to all of the schools in the area.  We are financially committed to the success of DCO.  Our board is also proud of the success and recognition of the program outside the borders of Tennessee.  We strive to provide the program with opportunities to expand its mission and reach to these areas but focus the bulk of our time in making the program available to the teens and youth of Tennessee.  
CEO Statement The DCO program is unique in that it addresses the topic of unplanned teenage and youth pregnancy in a manner that brings factual and current information on all options to the target audience of teens and youth in an engaging and realistic presentation. While sexual risk avoidance is the foundation of the program, we deal with the decisions a teen must face if pregnancy does occur. The presentation is based on evidence from reliable, factual and respected sources  and is impacting to the audience. The reality of the difficulty  of these choices becomes evident. More importantly, the audience hears directly from speakers who have direct experience with unplanned pregnancies. The option of adoption is often misunderstood, outdated and filled with inaccurate portrayals often encouraged by television and movies that sensationalize adoption stories or present only the anomalies. Teen pop culture also glamorizes teens raising children alone ignoring the long term implications of fatherlessness on the children and our society. The face of adoption has changed dramatically including open adoption, semi open adoption and confidential adoption. Studies have indicated that when presented the facts of adoption and portrayed in a positive light, teens are more likely to choose adoption in an unplanned pregnancy. Recently, a teacher with over 30 years of experience in the classroom commented that the DCO program is very different in that it totally engages the students in the material.  It isn't one of the "dry, boring, statistic after statistic presentation they are accustomed to hearing on this topic".  She congratulated DCO on developing a program that really held the interest of her students and that will make an impact on the knowledge, values and behavior of teens.
Description Decisions, Choices and Options ( is a program designed for middle and  high school students providing information about each of the options a teen faces in an unplanned pregnancy. The goal of this program is to provide current, factual information and correct any misconceptions regarding any of the three options. Another goal is to introduce the option of adoption as a viable and positive option thereby reducing the number of teens choosing abortion and lower the number of children referred to foster care due to abuse / neglect at the hands of ill-prepared teen parents. We correct inaccurate and outdated language that projects the option of adoption in a negative light. Statistics show that given proper information on adoption, teens are 7 times more likely to choose adoption for their child. During the 2013-2014 academic year this presentation was made to 9,000+ students in seven Tennessee counties. We have had requests to expand this presentation beyond this area.  Budget constraints have prevented further expansion.
Budget $108,478
Category Education, General/Other Educational Programs
Population Served K-12 (5-19 years), At-Risk Populations, Families
Short Term Success Expected Short-term Impact
  1. Over 90% of survey data demonstrates that  knowledge and understanding about each option in an unplanned pregnancy is dramatically improved.
  2. Given accurate information on adoption, teens are 7 times more likely to make that choice in an unplanned pregnancy.
  3. Encourage continued peer discussions regarding the long term effects of teen pregnancy in 70% of schools served. New curriculum has been developed as a part of this program for the teacher to continue the educational component after the two day presentation by guest speakers.  This includes classroom activities to encourage retention of information.
  4. 80% of survey data confirms that the inaccurate portrayal of adoption is corrected.

Long term Success

Expected Long-term Impact

  1. Improve the lives of young women and men and the future prospects of children by preventing teen pregnancy and parenting.
  2. Bring awareness and understanding of the lifelong impact of teen parenting on the children, teens and our society.
  3. Providing accurate information on adoption as a healthy and viable option.
  4. Reduction in overall occurrence of abortion decisions.
Program Success Monitored By

Program Success Monitored

  1. Surveys are conducted both prior to and immediately following the presentation on thirteen key points to measure effectiveness and retention of information. Data is analyzed by gender, age and area.
  2. Opinion survey on overall program and effectiveness by attendees.
  3. Educators are given the opportunity of rating the effectiveness of the program.
  4. Educators are given information and access to program designer to answer questions and give additional feedback via email and phone as needed.
Examples of Program Success

   Examples of Program Success

 In 2004, a student heard the presentation as a sophomore in high school and she said it changed her mind about the option of adoption and the long term impact of single parenting and fatherlessness. As a senior in 2006, she experienced an unplanned pregnancy and when marriage was ruled out as an option, she remembered the information in the program. This young woman made an open adoption plan for her child.  She contacted the executive director and  relayed  how the program enabled her to make this decision for her child and herself. She has now graduated from high school and is in college pursuing a nursing degree and has joined the program as a birth mother presenter therefore making a huge impact on the students with her presentation.
The surveys from 2009-10 reflect the following:
21% increase in favorability of adoption option;
11% reduction in view of parenting option; 2% reduction in view of abortion option; 7% increase in view of abstinence.
DCO  seeks  to expand the  peer mentoring program that served students in the Robertson County public schools and the Preston Taylor YMCA.  This council consists  of students who have completed an extensive application, participated in an interview selection process and a training program conducted by the Executive Director of DCO.  Once chosen, these students will serve as education liaisons, peer support and advocacy for factual information in the environment of the high school population.  They will conduct announcements on the school address system, hold seminars where possible on the school grounds, and serve as the friendly, trained peer who can sit down with a pregnant teen and remind them of the facts presented in the DCO program.  The Health/Wellness teacher of the school will serve as the advisory staff/counsel for this peer council.
Population Served , ,
Description This program was developed by DCO at the request of the high school teachers served by our organization to educate a younger audience of student.  The teachers are on the front lines in the classroom and realize that students arrive in the high school classroom with little knowledge of how choices made can have severe impact on their future educational success.  The 'Boundaries' program is designed to address the need to set appropriate and healthy boundaries around their social media exposure, build positive self esteem and prevent poor choices made due to lack of knowledge.  Currently the program serves students in Sumner and Robertson County public schools and requests to expand this program will require a greater funding level.
Budget $24,000
Population Served , ,
Description Requests from community leaders and physicians led DCO to research and write a program for college students based on medical and social science data regarding the hook up culture prevalent on most university and community college campuses.  'exposed' was launched in the Spring of 2014 at Auburn University, Samford University and Troy University with great reviews by both students and administrators.  The goal is to reach the university students of Tennessee in the fall and spring of 2014-2015 with the program.  Connections and collaborations have been made with campus officials and student leaders that will allow 'exposed' to launch immediately upon funding.
Budget $4000
Population Served , ,
CEO Comments The staggering number of teen and unplanned pregnancies each year in the United States and the long term negative effects on our nation results in an economic and societal tragedy. Over 92% of all children parented by teen mothers are deprived of the necessary role and input of a father. This one fact is associated with high school drop out rates, poverty, drug and alcohol abuse, incarceration and a host of other issues that deprive children in our nation of a healthy and positive outcome. Educating teens about the options they face in an unplanned pregnancy is of vital importance in reducing these life altering choices.
Board Chair
Board Chair Mr Doug Acton
Company Affiliation President and Owner, D.L. Acton Construction
Term Jan 2013 to Dec 2015
Board Members
Mr. Doug Acton D.L. Acton ConstructionVoting
Mrs. Susan Allen Community VolunteerNonVoting
Dr. Bryan Bondurant DVM, The Critter ClinicNonVoting
Ms Donna Brauer Community VolunteerNonVoting
Mr, Jamie Clary Author and ConsultantNonVoting
Ms Beth Cox Community Volunteer and School Board MemberNonVoting
Mr. Robert Echols Esq.Robert Echols, P.C., Attorney at LawVoting
Mrs. Stephanie Finch Licensed counselorNonVoting
Mr. Randy Gilbert Central Sign CompanyVoting
Mrs. Dawn Gregory Community VolunteerNonVoting
Mr. David Grimes David Grimes & Associates InsuranceVoting
Mrs. Tammy Higgins RNNonVoting
Mr. Richard Kinney Citgo PetroleumVoting
Mr. Alan Logan Chief Operating Officer, Vulcan Threaded Products, Inc.Voting
Mr. Robert Luttrell Luttrell Architectural Woodworks, Inc.Voting
Mrs. Rhonda Nason RNNonVoting
Mr. Denny Ragland Cadence BankVoting
Mr. Paul Rogers Aliant BankVoting
Mr. Charlie Stewart Wingspan TechnologyVoting
Ms. Jennifer Wright Community VolunteerNonVoting
Board Demographics - Ethnicity
African American/Black 0
Asian American/Pacific Islander 0
Caucasian 20
Hispanic/Latino 0
Native American/American Indian 0
Other 0
Board Demographics - Gender
Male 11
Female 9
Unspecified 0
Board Term Lengths 2
Board Term Limits 0
Board Meeting Attendance % 95%
Does the organization have written Board Selection Criteria? Yes
Does the organization have a written Conflict of Interest Policy? Yes
Percentage of Board Members making Monetary Contributions 100%
Percentage of Board Members making In-Kind Contributions 100%
Does the Board include Client Representation? Yes
Number of Full Board Meetings Annually 4
Board CoChair
Board CoChair Mrs. Rhonda Nason
Company Affiliation Obstetrical Nurse, Tri Star Hendersonville Medical Center
Term Jan 2013 to Dec 2015
Standing Committees
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Community Outreach / Community Relations
CEO Comments
The board of directors sees the DCO program poised for statewide   growth and is working toward that reality.  The board has planned numerous community outreach events which will educate parents, community leaders and interested potential partners to the effectiveness and impact of the DCO program
Executive Director/CEO
Executive Director Mr. Herbie Newell IV
Term Start May 2003

Herbie Newell holds a Master’s in Accounting from Samford University in Birmingham, Alabama. He joined the Lifeline Children’s Services, Inc. of Birmingham, Alabama in 2003 as the Executive Director/President. Lifeline was founded in 1981 and is a respected Southeastern agency in the areas of birthmother services, domestic adoption, foster care, inter-country adoption and orphan care.  Mr. Newell served as the president of the Alabama Adoption Coalition from January 2004 until December 2008.  He was chosen as a Hague Intercountry Adoption evaluator and team leader by COA in 2006 and serves in that capacity currently.  In 2007, Mr. Newell founded the National Christian Adoption Fellowship for which he served as Chairman of the Board from 2008-2010.  Mr. Newell worked with WAKM Companies, LLC, a prominent accounting firm for many years as an independent auditor before being led to Lifeline.  He has been recognized as Who’s Who of American Administrators in 2006 and Who’s Who of Executive Leaders in 2005 and 2007.  Under Mr. Newell’s leadership Lifeline has helped Lifeline attain membership in the ECFA (Evangelical Council on Financial Accountability), and has expanded the vision of the agency to include foster care and orphan care.  Mr. Newell has been invited to speak regionally for many events concerning adoption and the churches response to orphan care and is a regular speaker for the National Council for Adoption, Together for Adoption, Christian Alliance for Orphans, and Care-Net.  He also is the Co-chairman of the NCFA International Committee.  

Co-CEO Mrs. Joi Leigh Wasill
Term Start Sept 2002
Experience Joi Wasill holds a Bachelor's Degree in Public Administration from the University of Mississippi, received secondary education licensure from Middle Tennessee State University and is a former "Who's Who in American Teachers" recipient, as well as Sumner County "Young Educator of the Year".  Mrs. Wasill began teaching in the public schools of Tennessee in 1986 and founded the Decisions, Choices and Options program in 2002.  She has been named "30 Most Influential People" in Sumner County, TN and received the Congressional honor of "Angel in Adoption" in 2012.  She and her family are involved in their community and she loves watching her son play high school football.  She has been married to Bill Wasill, a business owner in Davidson County, TN for 29 years.
Former CEOs
Ms. Joi Wasill June 2006 - Sept 2006
Full Time Staff 3
Part Time Staff 3
Volunteers 25
Contractors 3
Retention Rate 9%
Plans & Policies
Does the organization have a documented Fundraising Plan? Yes
Does the organization have an approved Strategic Plan? Yes
Number of years Strategic Plan Considers 2
When was Strategic Plan adopted? Apr 2014
In case of a change in leadership, is a Management Succession plan in place? Yes
Does the organization have a Policies and Procedures Plan? Yes
Does the organization have a Nondiscrimination Policy? Yes
Joint Council on International Children's Services2013
Presenter at Annual Conference for innovative education programNational Council for Adoption2008
Approved Presenting Agency/Guest SpeakerMetro Nashville Board of Education2009
Joi Wasill---30 Most Influential People in Sumner CountySumner County's 30 Most Influential People2010
2012 Angel in Adoption Award to Joi Wasill , Founder and Executive DirectorCongressional Coalition on Adoption Institute2012
Beth Cox DCO educational presenterSumner County 30 Most Influential People2012
Senior Staff
Title DCO Education Specialist
Title DCO Education Specialist
Experience/Biography Beth has been with DCO since 2010 and serves as the team leader for the high school program in Tennessee.  Beth holds a Bachelor's degree in Business Administration from the University of Kentucky and previous experience in sales, marketing and business administration.  She is passionate about the education of youth in our state and serves as a member of the Sumner County School board.  Her family is active in the community and she has served on the United Way of Sumner County and various other community service organizations.
CEO Comments
The DCO program has experienced tremendous growth in the past four years due to its successful evaluations and recommendations by educators in the school systems where the program operates.  DCO is currently seeking funding to meet the demand for the program services.  In the last  school year, requests had to be denied due to lack of staff available to meet the demand.  We are committed to providing these services free to all public and private school systems in our service area.  However, without increased funding, either services will not be supported or the program may be required to implement charges for the school desiring services.  We will do that as a last resort.
Fiscal Year
Fiscal Year Start Jan 01 2014
Fiscal Year End Dec 31 2014
Projected Revenue $137,000.00
Projected Expenses $136,478.00
Endowment Spending Policy N/A
Endowment Spending Percentage (if selected) 0%
Detailed Financials
Expense Allocation
Fiscal Year201220112010
Program Expense$3,717,606$32,992$19,201
Administration Expense$342,467$6,012$6,441
Fundraising Expense$307,713$0$0
Payments to Affiliates$0$0$0
Total Revenue/Total Expenses1.031.131.72
Program Expense/Total Expenses85%85%75%
Fundraising Expense/Contributed Revenue42%0%0%
Assets and Liabilities
Fiscal Year201220112010
Total Assets$845,786$23,607$18,558
Current Assets$817,529$23,167$18,063
Long-Term Liabilities$0$0$495
Current Liabilities$49,520$0$0
Total Net Assets$796,266$23,607$18,558
Short Term Solvency
Fiscal Year201220112010
Current Ratio: Current Assets/Current Liabilities16.51----
Long Term Solvency
Fiscal Year201220112010
Long-Term Liabilities/Total Assets0%0%3%
Top Funding Sources
Fiscal Year201220112010
Top Funding Source & Dollar AmountProgram Service Revenue $3,739,907Contributions, Gifts, and Grants $31,503Individual Contributions $33,295
Second Highest Funding Source & Dollar AmountContributions, Gifts and Grants $466,842Special Events $8,550Earned/Program Service Revenue $8,610
Third Highest Funding Source & Dollar AmountFundraising Events $270,966Program Service Revenue $4,000Special Events/Fundraising $2,295
Capital Campaign
Is the organization currently conducting a Capital Campaign for an endowment or the purchase of a major asset? No
Capital Campaign Goal $0.00
Capital Campaign Anticipated in Next 5 Years? No
State Charitable Solicitations Permit
TN Charitable Solicitations Registration Yes - Expires June 2015
Organizational Budgets and Other Documents
Lifeline TN Decisions Choices and Options2014
DCO Project Budget2013
Projected Budget2012
Organization Comments Lifeline 2013 990 and Internal Audits are not yet received from the accountant.  We will upload those as soon as they become available. Financial Comments
Projected Revenue and Expenses is for TN portions of Lifeline Children's Services programs. Decisions, Choices & Options now operates under Lifeline Children's Services, Inc, after merging in 2013. DCO is a former program of Moms Alive. 
Financial figures through 2011 are taken from the Moms Alive or DCO 990. Foundation or corporate gifts may be included in Individual Contributions sum, as these figures are not separated in 990EZ.
990 was prepared by Jennings & Clouse, PLC. 
Beginning in 2012, financial figures taken from Lifeline Children's Services Form 990.
Financials prepared by Steve Richardson & Company, PC.
Comments provided by Laurel Fisher 9/29/14.
Nonprofit Lifeline Children's Services, Inc. (Decisions, Choices & Options)
Address 1072 Mansker Farms Blvd
Hendersonville, TN 37075
Primary Phone (615) 308-5372
Contact Email
CEO/Executive Director Mr. Herbie Newell IV
Board Chair Mr Doug Acton
Board Chair Company Affiliation President and Owner, D.L. Acton Construction
Year of Incorporation 2009
Former Names
Moms Alive (A program of Moms Alive)
Decisions, Choices & Options, Inc.

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