Tennessee Association of Craft Artists (Tennessee Craft)
1312 Adams St., Suite 101
Nashville TN 37208
Tennessee Craft Fair, at the foot of the Parthenon
Mission Statement
Tennessee Craft creates opportunities for the state's independent craft artists to thrive. As the only networked community of its kind across the state, Tennessee Craft, with more than 500+ members throughout the state, nurtures talent and creates artist connections through year-round professional development programs funded by donors, grants, and signature exhibition events. We serve the arts community, strengthen connections between artists of all growth levels, and represent craft traditions to the public in new and unexpected ways. That's why we've been Tennessee's largest, most visible and most respected craft organization since 1965.

 

High-Quality.
Tennessee Craft creates high-value enrichment and professional development opportunities for craft artists around the state.
 
Relationship-driven.
Tennessee Craft creates environments for life-changing connections to spark and grow, fostering supportive, artist-to-artist relationships; creating connections between artists and their customers; building maker communities across the state; and creating intimate connection between curious buyers and handmade, one-of-a-kind pieces that speak to them.
 
Rooted.
Tennessee Craft is dedicated to the preservation of traditional craft methods, the promotion of local and regional talent, and educating our membership as well as the public on the people, processes, and rich traditions of craft in Tennessee.
 
Empowering.
Tennessee Craft empowers craft artists around the state by creating opportunities for artistic and professional growth, craft education, community exposure, customer sales, and advocacy. Our network of makers, mentors and appreciators is supportive of growth at all levels
 
Every Tennessean benefits from a thriving arts community. That’s why Tennessee Craft has worked for 53 years to champion the fine craft movement, producing top-notch events worth attending, featuring art worth owning, from artists worth supporting.
Leadership
CEO/Executive Director Ms. Teri Alea
Board Chair Ms. Pat Moody
Board Chair Company Affiliation Retired business owner, Metal sculptor
History & Background
Year of Incorporation 1972
Former Names
Tennessee Artist-Craftsmen's Association (TACA)
Tennessee Association of Craft Artists (TACA)
Organization's type of tax exempt status 501-C3
Financial Summary
Graph: Expense Breakdown Graph - All Years
 
 
Projected Expenses $460,065.00
Projected Annual Revenue $461,975.00 (2018)
Statements
Mission
Tennessee Craft creates opportunities for the state's independent craft artists to thrive. As the only networked community of its kind across the state, Tennessee Craft, with more than 500+ members throughout the state, nurtures talent and creates artist connections through year-round professional development programs funded by donors, grants, and signature exhibition events. We serve the arts community, strengthen connections between artists of all growth levels, and represent craft traditions to the public in new and unexpected ways. That's why we've been Tennessee's largest, most visible and most respected craft organization since 1965.

 

High-Quality.
Tennessee Craft creates high-value enrichment and professional development opportunities for craft artists around the state.
 
Relationship-driven.
Tennessee Craft creates environments for life-changing connections to spark and grow, fostering supportive, artist-to-artist relationships; creating connections between artists and their customers; building maker communities across the state; and creating intimate connection between curious buyers and handmade, one-of-a-kind pieces that speak to them.
 
Rooted.
Tennessee Craft is dedicated to the preservation of traditional craft methods, the promotion of local and regional talent, and educating our membership as well as the public on the people, processes, and rich traditions of craft in Tennessee.
 
Empowering.
Tennessee Craft empowers craft artists around the state by creating opportunities for artistic and professional growth, craft education, community exposure, customer sales, and advocacy. Our network of makers, mentors and appreciators is supportive of growth at all levels
 
Every Tennessean benefits from a thriving arts community. That’s why Tennessee Craft has worked for 53 years to champion the fine craft movement, producing top-notch events worth attending, featuring art worth owning, from artists worth supporting.
Background
Founded in 1965, Tennessee Craft developed as a volunteer organization for a decade, hired its first paid staff in 1976, all to encourage, develop and promote craft and craft people in Tennessee.

Tennessee Craft offers a multi-faceted approach to increase the interest in fine craft and career-viability for craftspeople in Tennessee, nurturing new generations of craft artists. We aim to:

o Encourage professionalism among craftspeople.
o Create marketing opportunities for craft artists.
o Increase public understanding of and appreciation for fine craft.
o Provide a forum for members to encourage mutual support.
 
Based on the Tennessee's developmental districts, Tennessee Craft created regional chapters, with seven now active, which receive seed money and a charge to provide local programming, allowing us a unique means of responding to member needs and interests regionally. The board is comprised of 22 members elected from the statewide membership and community supporters, with at least one representative from each Chapter.
 
In 1972, Tennessee Craft developed the Spring Craft Fair in Centennial Park, still ongoing in the same park. The Fair has changed a great deal since the early days when folks threw sheets over the Park’s picnic tables to sell their wares. Now the spring fair showcases the largest selection of 21st century Tennessee craft exhibited at one time in the country. A second craft fair was added in the fall of 1978 and was designed to be a national show, jurying the best exhibitors from across the country and serving as inspiration to Tennessee artists and collectors.
 
To launch craft careers, the Fairs have always included a special tent, renamed Emerging Makers Tent recently, as an artist entrepreneur incubator program. Tennessee Craft provides a positive, practical experience to artists looking to test their handcrafted product in the marketplace with guidance from craft fair veterans. For $25 each, member artists can test the waters at a professional craft fair. An emerging maker can be any age with limited craft fair experience.
 
Currently Tennessee Craft serves more than 500 members statewide; 30% of our members live in counties deemed more than 50% rural (providing them with a vital link to the larger craft community). More than 35% of our membership resides in the Midstate Chapter, a group of thirteen counties centered around Nashville, and more than 95% of our budget is expended within Davidson County.
Impact
ACCOMPLISHMENTS:

1) Tennessee Craft Fairs pop-up twice-yearly in Nashville’s Centennial Park, as an expected part of Nashville’s culture, completely free and accessible to the public. These events feature craft artists who are among the best in the nation, building public appreciation and craft careers, and bringing talented artists and the community together to show and sell artist work. These complex productions engage hundreds of artists and dozens of businesses, having a significant economic impact, with annual spending for exhibiting artwork exceeding $1 million.

2) Tennessee Craft presented TENNESSEE CRAFT WEEK (TCW) for the third time, Oct. 6-15, 2017. TCW is an outgrowth of a larger organized effort called American Craft Week, (ACW), an annual recognition of craft across the nation. Like Fashion Week, Tennessee Craft Week shines a spotlight on the collective impact that Made in Tennessee craft has on our culture, community and economy. With the help of Tennessee Dept of Tourism Development and others, Tennessee Craft presented and marketed 74 unique and often interactive events, up from 40 events in 2015. National awards from ACW recognized Tennessee’s exceptional events, including the highest honor (Star Award) and two others (Most Innovative and Best Event at a Library). In 2016, Tennessee Craft swept five of the 25 awards, including Most Innovative, Outstanding Event, Outstanding Legacy of Craft Education and Demonstration, and Most Informative Speaker, and again in 2017, winning 5 of 27 awards. An honorary chairperson lends credibility to our messaging and helps attract media attention, with Tennessee’s First Lady Crissy Haslam serving first, and Diamond Rio’s Gene Johnson, a wood woodworker, helping in 2016, with country music legend Tanya Tucker touting the value of handmade craft in 2017.
 
3) Tennessee Craft, with help from a marketing expert, refreshed its branding and messaging, in order to develop concise and targeted messages to each stakeholder group – members, artists, donors and the public, then created an abbreviated brand map to share with our seven chapters, to continue our close alignment in the public’s perception.
 
GOALS:
1) Upgrade and customize Salesforce database (a $20k project), so we’re able to lower weekly staff time tracking memberships, donations, volunteers and other artists, allowing more time to communicate with segments of these populations. Upgrade includes adapted webforms that integrate better with database and adding applications that help normalize addresses (w/SmartyStreets) and prevent duplicate records (w/Cloudingo). Additional upgrades include adding objects to hold and track history (leadership and engagement) that will help identify and communicate with these groups more meaningfully.
 
2) Continue to reach out and build relationships with representatives of culturally diverse communities, broadening community representation in our artist pool and diversifying our board membership.
 
3) Define short-term and long-term facility needs; identify multiple options to secure space through partnerships, ownership, leasing, etc.; build relationships with organizations with whom we may want to partner to create an artistic hub.
 
4) Spotlight Emerging Makers Tent as a way to attract new and emerging artists.
 
5) Attract broader media attention, broaden digital reach and increase number of new artists participating in Tennessee Craft Week.
 
6) Find funding in order to research demographics and economic impact at our craft fair, to better define those who benefit from what we do.
Needs
Tennessee Craft’s primary needs relate to ensuring the sustainability of our organization and building the success of Tennessee Craft Week.

We need:

·A craft champion, who is connected to the greater philanthropic community.
 
·Honorary chairperson with celebrity profile to help draw attention to Tennessee Craft Week, October 2018. We invite nominations of those known to appreciate or make fine craft;
 
· Pro Bono public relations assistance in managing a statewide media campaign;
 
· $25,000 in corporate sponsorships plus $20,000 in foundation and $20,000 in private donations annually, to enhance our educational and community outreach programs, continue direct artist support, sustain our free events, plus build a donor appreciation element;
 
· Board members and volunteers to provide expert guidance in the areas of marketing, media-buying, fundraising, event-management and estate-planning.
Other ways to donate, support, or volunteer

Many opportunities exist for individuals or businesses to support Tennessee Craft and the work we do. Monetary donations are the most versatile form of support, whether it is through Giving Matters, a mailed check to our address, or a PayPal payment (using your credit card) through our website.


In-kind donations are also needed. We value a variety of items from food to technology. At every fair, for example, companies such as Great Harvest Bread Company, Sweet 16th Bakery, Bacon & Caviar Gourmet Catering and Nashville Cash-and-Carry provide food donations to feed exhibiting artists a free breakfast each morning of the fair. Tennessee Craft’s staff also appreciates donations of software and hardware that allow us to easily and effectively carry out the mission and good work of the organization. Email or call if you think you can help!

We invite you to volunteer at our craft fairs in Centennial Park, in our office doing administrative or special project work, or coordinating small fundraising events that bring visibility and connection to our craft artists. Having extra hands extends our ability to provide resources, opportunities and programming to artists and outreach to the arts-loving community.

We encourage artists to become members, form meaningful connections with artists in and around the state, become a part of a respected professional organization, hone skills through scholarships, apprenticeships, mentorships and more; find practical business guidance and professional development opportunities, and exhibit and promote their work.

Even signing up to receive our E-newsletter and helping to advocate for our cause is helpful and appreciated.

Each gift directly impacts our work to provide educational and supportive services to artists who practice contemporary interpretation of historical methods in their creation of handmade crafts and ensure craft continues to be practiced in Tennessee. What is supported, endures. See www.tennesseecraft.org for more information.

Service Categories
Primary Organization Category Arts,Culture & Humanities / Arts & Culture
Secondary Organization Category Arts,Culture & Humanities / Professional Societies & Associations
Tertiary Organization Category Arts,Culture & Humanities / Community Celebrations
Areas of Service
Areas Served
TN
Tennessee Craft is a statewide organization. With a home base in middle Tennessee, our most impactful program – our two juried craft fairs – are produced and presented locally. Statewide, our seven volunteer-run chapters serve their local area with programs, events and education for their region. More than 35% of our membership resides in the Midstate Chapter, a group of thirteen counties centered around Nashville, and more than 95% of our budget is expended within Davidson County.
Board Chair Statement

Tennessee Craft welcomes anyone interested in craft. From one who appreciates to a beginning artist to a master craftsman there is a place for all in one of seven chapters across our state. Our Board of Directors consists of both community professionals and craft artists. When serving on committees they focus on the goals and objectives of our Strategic Plan working together to assure the value and importance of our mission to continue the tradition of fine craft in Tennessee.

CEO Statement
At the core of Tennessee Craft are artists helping artists.

As the only open membership organization in Tennessee devoted exclusively to craft and craft artists, we continue to explore the changing ways artists need our help to grow in their craft and business.

With a policy of open membership, we provide services for anyone interested in craft, from the beginner to the professional, encouraging them in their development to the next step, and linking in the master in ways that enrich learning. Our newsletters, e-news blasts, website and social media presence bring vital information and opportunities to all members and beyond. Individually, members take advantage of such programs as our business management workshops and juried craft fairs, group shows and marketing opportunities, as well as our statewide competition/exhibition. Education and outreach serves to enrich understanding and appreciation of fine craft. From training programs for rising artists to education programs for fair attendees, Tennessee Craft exposes thousands of people to this accessible art form every year. Programs that excite and educate the public to the value of hand-crafted work contribute markedly to the success of those working full-time in the field.
 
Our programs preserve fine craft traditions that people care about. By providing direct access for the public to craftspeople and their creative process, we heighten the public’s appreciation for the individual artists behind the work. Most people have some meaningful connection to or daily interaction with a handcrafted item, making craft a highly accessible medium that many can relate to. And craft objects have a longer life than any individual, making them heirlooms valued for their history and the stories they tell. Their treasure is the ongoing narrative of the object, of why artists make work, what inspires them, why that medium, texture, color or embellishment; and of the provenance of the piece – who gave it to whom, and why.
 
Tennessee Craft will continue to explore ideas for new initiatives that can bring craft to more people and inspire our future craft artists and appreciators, to be sure our living craft culture survives. This organization enriches the city’s circle of fine arts, enhancing Nashville’s identity as a creative community.
Programs
Description

Tennessee Craft is most known for its twice-yearly juried craft shows in Nashville’s Centennial Park, where 45-50,000 visitors flock to this premier buyers’ market. Our spring fair showcases the largest selection of 21st century Tennessee craft exhibited at one time in the country, jurying in 200+ fine craft artists. The fairs are FREE to the public and held in accessible settings. For artists, the competition and awards signify achievement and recognition and build résumés. Fairgoers watch as craft artists demonstrate a variety of crafts, allowing the public to meet the maker. For children, a kids’ tent provides the opportunity to experience creative activities, nurturing our next generation of craft artists and collectors. A combination of public and private sponsors make the craft fairs possible.

Budget 170,000
Category Arts, Culture & Humanities, General/Other Visual Arts Festivals
Population Served General/Unspecified, Other Named Groups,
Short Term Success
Short-term, exhibiting artists are able to sell their crafts, develop a repeat client base, and educate the public about handmade craft, their commitment to excellence and the passing on of handmade skills and knowledge to other artists learning their craft. Documented spending in excess of $1mm in artwork purchases per year creates an economic impact many times that amount. Excellence and professionalism are held up as artists compete for a limited number of juried slots at each fair. A supportive public is educated about craft-making and an appreciation for fine craft is further developed at each fair. Additionally, craft artists consider the fair an opportunity to network, mentioning on exit surveys how Tennessee Craft Fairs feel like family, as they share ideas, tips and resources with others who make their living making craft. 
Long term Success
Like theatre and other arts media, craft provides outlets for expression
that are understood and appreciated by others.
    Tennessee Craft has been an integral part of this state’s craft history for nearly five decades. Our aim is to provide service to craftspeople that safeguards traditional craftsmanship by developing the local market and creating conditions that will encourage artisans to continue producing crafts of all kinds. By passing on these skills and knowledge, we help ensure that crafts continue to be practiced within our communities, providing livelihoods to makers and reflecting the creativity and adaptation of our times. Through all this, Tennessee's cultural vitality is raised and the economic viability of craft artists, crafts-based enterprises and Tennessee's crafts sector is improved.

 

Program Success Monitored By
1) A successful show requires attracting the highest-quality artists, which in turn attracts loyalty and repeat attendance by fairgoers. Success is reflected in the numbers of applications and rating averages of exhibiting artists. Over the past several years the cutoff rating for inviting artists has consistently risen incrementally.
2) Tennessee Craft upholds its quality with a two-tier review process. First, a team of jurors scores each application in a blind image review. A second review is conducted on-site to evaluate the content and quality of the objects. A standards committee also walks the fair to ferret out exhibitors whose work does not meet our eligibility guidelines. The process stresses quality, equal opportunity, fairness, and diversity. Surveys measuring exhibiting artist satisfaction, administered each fair, are analyzed by the Fair Committee to identify areas of needed improvement.

 

Examples of Program Success
Success is seen in the crowds who repeatedly turn out to support the fair, and by local TV coverage, typically by multiple channels, who broadcast the crowds and quality as an example of a premier Nashville event.
    Success is also measured internally by an increase in donor base and level of giving from individuals, corporations and foundations. Though anecdotal, an overwhelming proportion of customers share that they return year after year, visiting and appreciating the familiar while searching for the new and exciting. Stories are shared telling of significant gifts chosen from the artist to mark an anniversary, graduation or special date. Artists feel successful when they are able to put food on their family’s table and put their children through college.
Description
Seven regional chapters across the state serve as vehicles by which craft artists initiate activities in their home communities. Chapters bring the business and process of creating fine craft to life with neighbors, other business owners, and interested community organizations. Members plan and execute local projects such as artist studio tours, auctions, exhibits, show-and-tell meetings, and other learning content that expands understanding of individual media and its use in fine craft. Informal mentorships, one of the most popular Tennessee Craft sponsored activities, are also developed at the chapter level.
      Regional chapter’s active involvement in membership recruitment and retention are also fruitful ways that chapters help each other. Local chapters organize their own participation in our Emerging Makers Tent at each of the two craft fairs. Here, members incubate their businesses to graduate to their own tent.
Budget 50000
Category Arts, Culture & Humanities, General/Other
Population Served General/Unspecified, Other Named Groups,
Short Term Success
Chapter sponsored events meet the needs of the individual members;
future plans are based on expressed requests of chapter members.
Long term Success
Tennessee Craft provides seed funds plus staff and information resources
to activate chapter activities. For the membership aspect of TC’s programming, staff maintains records, accounting and other requirements for 501(c)(3) status so chapter activities can concentrate on successful activities valued by members. By providing background, examples and benchmarks that inform decision-making and processes at the chapter level, we build effective leaders, which ideally results in annual increases in chapter membership and increased engagement and participation within the group and their communities.
Program Success Monitored By
Discussion of usefulness and success of chapter sponsored events are
solicited from participants quarterly, for board meetings, and annually in a year-end report. Future programs, at chapter and statewide level, are responsive to members’ input.
Examples of Program Success
Members repeatedly share that the most valuable benefit of being a
Tennessee Craft member or participating in our activities is having a network of like-minded individuals and learning from other artists what works.
Description
Tennessee Craft offers adults and children experiences that inspire our next generation of craft artists and appreciators. This happens in the form of educational demonstrations or hands-on activities, at our fairs, in schools and elsewhere in the community.
Tennessee Craft presented its inaugural TENNESSEE CRAFT WEEK, Oct. 2-11, 2015, which continues today. Our efforts have been in community organizing, encouraging unique and interactive events that draw publicity to craft and craft artists (see accomplishments).
In the Demonstration Tent at each Craft Fair, Tennessee Craft partners with artists to illustrate a broad range of fine craft techniques from organizations that can offer next steps to those interested. And Tennessee Craft collaborates with dozens of area arts organizations in our Kids' Tent to develop and present diverse craft activities that encourage children and their families to better understand the skills needed to create craft. All are welcome, participation is free.
Budget 50000
Category Arts, Culture & Humanities, General/Other
Population Served General/Unspecified, Other Named Groups,
Short Term Success
Tennessee Craft partners with the Tennessee State Museum, Cheekwood and Arts at the Airport and other organizations whose audience has interest in our education and community engagement efforts, to present fine craft demonstrations in a public setting, elevating the perception of fine craft. And we continue to attend events with diverse populations, such as Celebrate Nashville and others presented by such organizations as the TN Latino American Chamber of Commerce, Conexion, and others, to welcome them to our community.
From the beginning, TN Tourism has partnered on our Tennessee Craft Week (TCW) project, allowing us to hire makers for a day of demonstration in each of Tennessee’s Welcome Centers. TCW received national recognition for its innovative approach to programming, sweeping the awards presented by American Craft Week all three years we've participated.
This sort of collaborating allows us to use other venues and resources to extend our reach and get in front of new audiences.
Long term Success
Education and outreach are a tradition at each craft fair, when the public
most easily accesses our collection of activities presented as craft fairs-buying from artists, learning their story and processes, seeing demonstrations and trying their hand in the Kids’ Tent. We create art enthusiasts and the desire in some to become future craft artists at our fairs.
Our model engages some of the best arts nonprofits to co-present in the Kids’ Tent, and hires local artists and arts educators to deliver guidance in in hand-skills. Hands-on activities develop children and parents’ appreciation for the skills needed to make fine craft and elevate one’s perception of the value of handmade craft.
Tennessee Craft Week is shaping up to become a significant influence on the craft community across the state, having grown from 40 events in 2015 to 74 in 2017.
Program Success Monitored By
Tennessee Craft measures success in the Kids’ Tent based on the popularity of our offerings. Kids and families flock to the activities, with children contributing their handwork to group projects and taking home more than 3,000 artworks (combining two fairs). Our artists report back that families appreciate the focus required and reward of taking something home. And our partners continue to keep coming back to co-present.
Additionally, the Kids’ Tent has received the strongest vote of support through repeat sponsorship by Publix over the past twelve plus fairs.
Tennessee Craft Week is monitored to be sure event quality and quantity are constant or growing, and they produce media attention and artist participation as well as sales, to benefit artists in our community. We do this by reviewing all events prior to posting, and tracking event measures such as # of artists, # of attendees, media hits and articles, and $$ sold, using follow-up surveys.
Examples of Program Success We look at the Community Foundation of Middle Tennessee’s continued grant support of Tennessee Craft Fairs’ Kids’ Tent activities for the past five years as a badge of success. We also receive an increasing number of awards and special recognition for our Tennessee Craft Week efforts (see Awards section), sweeping five of twenty-seven national awards from American Craft Week.
Description
Artists acquire and refine skills for their craft and business through our workshops, formal and informal mentorships, demonstrations, scholarships and résumé-building exhibit opportunities. Participating in these activities connects one with a professional and social network that supports, educates, challenges and encourages the artist.
Mentorship serves as a cornerstone of the work we do. Informally, artists work with others in their area to gain skills and knowledge about their craft and business. Individuals connect in-person at local chapter meetings, statewide committee meetings and online, via digital resources we provide to members. Formally, artist pairs participate in the Master Artist Apprentice Program, a funded one-on-one mentoring program supported by the Tennessee Arts Commission.
Through fundraising events, partnerships and special funding we continue to allocate dollars to scholarships for students with need, financial and otherwise.
Budget 25000
Category Arts, Culture & Humanities, General/Other
Population Served General/Unspecified, Other Named Groups,
Short Term Success
We expect outcomes from these activities to contribute to the participants’
confidence and their level of knowledge and skill, which can be used in his or her profession or vocation as a craft artist.
Long term Success
Tennessee Craft’s aim is to create conditions that will encourage craft
makers to continue producing crafts of all kinds, and transmit their skills and knowledge to others. Tennessee Craft’s educational programs directly support craft artists’ endeavors to increase their craft knowledge and skills and learn how to apply related business knowledge so their craft can be their livelihood. Additionally, these programs develop an appreciation and market for fine craft, connecting buyers to artists.
Program Success Monitored By
Tennessee Craft’s success in delivering these activities is measured by
expressed satisfaction in surveys with the quality and quantity of workshop content, mentorships, and other educational opportunities provided by or supported by Tennessee Craft. This information is shared with the appropriate committee before being presented to the board of directors and is considered when developing future educational events.
Examples of Program Success
Annual membership survey responses indicate that participating emerging
craft artists increase their knowledge and skills, which allows them to progress toward a self-sustaining lifestyle from their creative works. Participation in the MAAP program increases the likelihood of the apprentice’s success as a future craft artist, and the master designation applied to the mentor has proven to bring attention and opportunities to those career artists willing to share their talent, skills and knowledge with others. Some masters have reported increased commission and teaching opportunities since participating in this program. At least one noted it had changed the trajectory of her career.
Description The first Tennessee Craft Biennial Exhibition entitled The Best of Tennessee Craft occurred in 1966 and has been ongoing since. Selecting this important and prestigious gallery or museum exhibition is an out-of-state juror and showcases the works of Tennessee craft artists. Tennessee Craft celebrates this opportunity to spotlight a unique part of Tennessee culture and recognize, encourage and build professional experience plus reward excellence with cash awards and purchases. This event raises the profile of craft and allows artists to have their work in front of many esteemed eyes, building a collector base and shaping an artist’s career. Museum purchases often result, preserving fine work for future generations to appreciate and understand. Acceptance into Tennessee Craft’s museum exhibit can serve to launch a Tennessee artist into national circles.
Budget 20000
Category Arts, Culture & Humanities, General/Other
Population Served General/Unspecified, Other Named Groups,
Short Term Success
The museum exhibits serve to elevate professionalism among Tennessee
craftspeople and raise the standard of excellence through its competitive process and prominent exhibit venue. Selection into this exhibit adds prestige to one’s professional status and reputation. Awards augment a craft professional’s résumé and contribute to the public’s understanding of what constitutes the best of fine craft.
Another measure of success, the securing of a sponsor, enhances our ability to offer prizes and bring recognition to more artists, extend related programming to the public, and make extra efforts to promote the show beyond Nashville’s borders.
Long term Success
Acceptance into Tennessee Craft’s biennial has brought promotional and
other opportunities to artists and served to launch Tennessee artists into national circles. Biennial exhibits are one way Tennessee Craft promotes and elevates more accomplished craft artists, helping them along their career pathway. Related programming, such as receptions, panels and demonstrations, provide an opportunity for less experienced artists meet and learn from those who have preceded them.
Program Success Monitored By
Tennessee Craft collects success stories and shares with other members,
via our newsletter communications, which encourages rising artists to reach for similar recognition. We share artists’ success when we see the results of press releases and other efforts to secure media coverage about the work. We look at exhibit sales too, as sales of artists’ work further meets our goals of making craft a viable career.
Examples of Program Success
The Tennessee Craft Best of Tennessee museum exhibit is an event
appreciated by artists, collectors and the public at-large. In 2014, the Tennessee State Museum purchased 19 pieces from the show for their permanent collection. This acts as a stamp of approval on the work and the show. It also highlights the importance of our work to preserve Tennessee’s craft heritage for future generations, by inclusion of the work in museum collections.
Kem Alexander, winner of the 2012 TACA Biennial Best of Show, reveals, “The "Best of Show" honor is spectacular. It is like the biggest pat-on-the- back I've ever felt. This honor says to me that I'm on the right track and folks are responding positively to what I love creating. I feel like my imagination combined with my concrete-building skills (Kem’s medium is concrete) got a big round of applause. Receiving this award means experiencing wonderful unimagined art opportunities.”
Kem’s reaction lets us know we too are “on the right track.”
CEO Comments
As the only networked community of its kind across the state, Tennessee Craft, with more than 500+ members throughout the state, nurtures talent and creates artist connections through year-round professional development programs funded by donors, grants, and signature exhibition events. We've been Tennessee's largest, most visible and most respected craft organization since 1965; and yet we struggle. We compete in Nashville’s competitive marketplace to afford the talent needed that can produce significant impact on artists lives and careers. We worry about the cost and location of work space. Turnover within a small staff causes chaos and overwork, and contributes to the fragility most arts nonprofits must feel.

On a positive note, we are keeping artists in business.

Adding Tennessee Craft Week (TCW) as a new program in 2015 was a large undertaking and an extension of our resources beyond what we had, but it’s an idea we recognized as a fulfillment of a major strategic goal. A significant increase in our Metro Arts grant award in 2014 was the catalyst that allowed us to hire the right project manager who could assist in the planning and launching of what has already become a significant program. While we have sponsorship ongoing support from the Tennessee Department of Tourism Development, that program currently is in deficit. We see an opportunity to partner with TN’s Dept of Economic and Community Development with this program, but the fit does not seem right from their perspective.
 
TCW engages our chapters and others to develop and launch craft-based activities, ties to a national effort in place whose messages are clearly articulated for us, and builds on a promotional platform already used by the tourism industry. While this program was successful in its first year with a group of 40 events across the state, our hope is to find in-kind and cash sponsorships equal to at least $100,000 in order to fulfill our larger vision – for Craft Week in Tennessee to be something people never miss and always look forward to-- as they do our biennial Craft Fairs, and for similar reasons, because one finds beautiful craft, gets to meet the artist, experiences hands-on activities and discovers the joy of making something, plus feels the satisfaction of knowing they are supporting the local economy and the ability of artists to make a living and move our culture forward.
 
Monetizing craft activities can be difficult, as pay-for-experience models typically exclude visual art. While Tennessee Craft Fairs could charge an entrance fee, alleviating our revenue issues greatly, the public doesn’t expect to pay-to-shop at craft fairs or attend a gallery opening. Other national craft fairs of our caliber do charge $8-$10 or more per day, but doing so in Nashville would decrease attendance and could disrupt our following, both of craft artists and fairgoers. Our aim includes advocacy for craft and building the marketplace over time, so accessibility is key to that part of our mission, thus our current decision to charge no gate fee.
 
Current programming has a significant impact on the craft sector, we believe, and yet we know our current revenue model is tenuous and needs to be adapted. Review and reinvention is on the SWOT list for consideration by the board.
Board Chair
Board Chair Ms. Pat Moody
Company Affiliation Retired business owner, Metal sculptor
Term Jan 2017 to Dec 2018
Email pmoodles@bellsouth.net
Board Members
NameAffiliationStatus
Ms. Sally Bebawy Vanderbilt Univ. Med. Ctr., Research coordinatorVoting
Ms. Julie Fawn Boisseau-Craig Craft artist, clayVoting
Mrs. Ginna Foster Cannon Ph.D.MTSUVoting
Ms. Pat Chaffee Retired Fedex; Craft artist, JewelerVoting
Ms. Natalie Cuicchi HCA Healthcare, Senior product analystVoting
Mr. Nick DeFord Prog. Director, Arrowmont School of Arts & CraftsVoting
Mr. Reneau Dubberley Retired engineer, Craft artist, wood turningVoting
Mr. Richard Dwyer Retired CEO; Craft artist, wood turnerVoting
Ms. Rose Fang Young Leaders Intern; CPA, KPMG, LLPNonVoting
Ms. Maggie Fansher Watkins College of Art, Design & FIlmVoting
Ms. Sarah Glazer Artist: Fiber/TextilesVoting
Ms. Jessica Hagar Artist: Fiber/TextilesVoting
Mr. Tim Hintz Craft artist, Chair-makerVoting
Ms. Eve Hutcherson Dir.of Business Dev., Frost, Brown, Todd, LLCVoting
Ms. Amy Hutton Pinnacle BankVoting
Ms. Michele Lambert Gallery Owner; Artist- painter and clayVoting
Mr. Doug Lawrence Craft artist, wood furnitureVoting
Ms. Danielle McDaniel Owner-Clay Lady's Campus; Craft artist, clayVoting
Ms. Pat Moody Retired small business owner; Craft artist, Metal sculptorVoting
Mrs. Linda Nutt Retired Ph.D. Social Work, Craft collectorVoting
Ms. Caitlin Reed Young Leaders CouncilNonVoting
Mr. Dave Stempel Attorney, Bradley, Arant, Boult, Cummings, LLCVoting
Mrs. Nancy Wallace Retired teacher; Craft artist, book artsVoting
Ms. Colleen Williams Craft artist, clayVoting
Ms. Kimberly Winkle Professor, Appalachian Ctr for Craft, & Craft artist, Wood furnitureVoting
Ms. Cara Young High school art teacher; Craft artist, fiberVoting
Board Demographics - Ethnicity
African American/Black 1
Asian American/Pacific Islander 0
Caucasian 18
Hispanic/Latino 0
Native American/American Indian 2
Other 0 1-Egyptian
Board Demographics - Gender
Male 6
Female 19
Unspecified 0
Governance
Board Term Lengths 2
Board Term Limits 2
Board Meeting Attendance % 78%
Does the organization have written Board Selection Criteria? Yes
Does the organization have a written Conflict of Interest Policy? Yes
Percentage of Board Members making Monetary Contributions 100%
Percentage of Board Members making In-Kind Contributions 100%
Does the Board include Client Representation? Yes
Number of Full Board Meetings Annually 4
Standing Committees
Executive
Membership
Development / Fund Development / Fund Raising / Grant Writing / Major Gifts
Program / Program Planning
Marketing
Risk Management Provisions
Commercial General Liability
General Property Coverage
Special Event Liability
CEO Comments

As revealed in Tennessee Craft’s strategic plan, one current goal is to develop a more diversified board and stronger committee structure that will sustain the organization’s ability to meet its mission, with emphasis on fundraising and connecting to the community. An ad hoc Diversity Committee, now a permanent Community Engagement Committee, has laid the groundwork for ongoing relationship building with other nonprofits focused on specific cultures, including those serving immigrants and refugees. Meeting with the TN Arts Commission's folklife specialist was an initial step, followed by the collection of all known cultural organizations into a list and contact made to begin conversation. Many of our initial contacts have resulted in participation by their group offering a craft activity in the Kids' Tent that children can make and take home, fitting into our fair's current structure.

 

The goal is to find interested craft artists who may want to benefit from demonstrating at our fairs or otherwise participating in our events and activities. Free memberships have been earmarked to facilitate these beginning steps.

An advisory council has been formed of individuals who care about our mission and will make themselves available to offer advice, open doors and speak knowledgeably about Tennessee Craft to others in the community.

Executive Director/CEO
Executive Director Ms. Teri Alea
Term Start Apr 2011
Email ExecDirector@tennesseecraft.org
Experience

Hired in April 2011 with May 5, 2011 as starting day, Teri comes to Tennessee Craft with ten years experience at Metro Nashville Arts Commission (MNAC), more than seven years in book retail management with national chains, and three plus years in research analysis at Borders Group national returns center, plus abilities from various business positions in the creative fields, including gallery work, photography studio management, and production support at a local art and advertising agency.
At MNAC, Teri managed workshops, forums, and online content including MNAC’s artist registry, directory of arts organizations and other web-based resources; conducted grants management (over $2m annual budget); then public art project management (and managed over $10m public art fund), plus oversight of the agency’s procurement, finances and research projects throughout her tenure.
She graduated summa cum laude with a BA degree from Belmont University’s Honors Program in Studio Art and Organizational Development, with MBA coursework during graduate assistantship at Belmont University.

Former CEOs
NameTerm
Mr. Bill Mullins Jan 2009 - Apr 2010
Ms. Elaine Wood Apr 2010 - Nov 2010
Staff
Full Time Staff 3
Part Time Staff 1
Volunteers 75
Contractors 6
Retention Rate 67%
Plans & Policies
Does the organization have a documented Fundraising Plan? Under Development
Does the organization have an approved Strategic Plan? Yes
Number of years Strategic Plan Considers 4
When was Strategic Plan adopted? Aug 2015
In case of a change in leadership, is a Management Succession plan in place? No
Does the organization have a Policies and Procedures Plan? Yes
Does the organization have a Nondiscrimination Policy? Yes
Affiliations
AffiliationYear
Center for Nonprofit Management Excellence Network1997
Awards
Award/RecognitionOrganizationYear
Top 20 Events in the Southeast - TACA Spring Craft Fair NashvilleSoutheast Tourism Society2005
Governor's Award in the ArtsTennessee Arts Commission1994
Top 20 Events in the Southeast - TACA Fall Craft Fair NashvilleSoutheast Tourism Society1986
Most Innovative Event Concept-Influx “Connecting Through Clay"American Craft Week2017
Outstanding Family Event-Shimai Gallery of Contemporary Craft-This Is My Story, This is My SongAmerican Craft Week2017
Exceptional Public Sector Support-Nashville International AirportAmerican Craft Week2017
The Ultimate Group Celebration-The Great Smoky Arts and Crafts CommunityAmerican Craft Week2017
Most Resilient Participant-Arrowmont School of Arts & Crafts, after the wildfiresAmerican Craft Week2017
Most Energizing Advocate-Mary Grissim, TCW project managerAmerican Craft Week2017
Most Innovative Event Concept-Clay Lady's Campus progressive dinnerAmerican Craft Week2016
Most Innovative Event Concept-InFlux, 12x12 Exhibit at Dozen BakeryAmerican Craft Week2016
Outstanding Event-Shimai Gallery of Contemporary Craft, Heart & Soul of Middle TN at Bellevue Branch of Nashville Public LibraryAmerican Craft Week2016
Outstanding Legacy of Craft Education and Demonstration-Pink Palace Crafts FairAmerican Craft Week2016
Most Informative Speaker-Gene Johnson, Honorary Chairman, Tennessee Craft WeekAmerican Craft Week2016
Star Award for Top EventAmerican Craft Week2015
Most Innovative Event ConceptAmerican Craft Week2015
Best Event by a LibraryAmerican Craft Week2015
Senior Staff
Title Program Director
Experience/Biography Hired in March 2006, Hannah holds a Bachelor of Fine Arts degree with a focus in ceramics from the University of Tennessee, Knoxville and a Master of Business Administration specializing in non-profit management from Lipscomb University. Since coming to Tennessee Craft, she has successfully led efforts to create their permanent collection, developed a guest artist demonstration series held at each Fall Craft Fair and is most fully engaged when seeking ways to bring innovative programming to Tennessee Craft’s enduring mission. Although her creative outlets are diverse, she is currently brushing up on her pottery skills and painting.
Title Membership Manager
Experience/Biography Hired in January 2018, Kim has a Bachelors Degree in Business Management with a specialization in Information Technology from the University of South Florida. Her thirty-six year career brings corporate for-profit and non-profit experience and skills in customer and donor relations, events management, marketing, compliance, grants writing and management, advocacy, strategic planning, development and technology including database management, analytics, systems design and analysis to Tennessee Craft. In addition, she is a champion for persons with disabilities and has advocated on state and local levels for accessibility and diversity in the arts for persons of all abilities in all aspects of arts participation, advancement and engagement. Before relocating permanently to Nashville, Kim volunteered for several years at Tennessee Craft.
Title Communications Manager
Experience/Biography Shaina Strom has worked for arts and cultural organizations for over a decade as a writer, communications professional and arts advocate. She holds a Bachelor of Fine Arts degree in Arts Administration and Non-Profit Management from Hollins University in Roanoke, Virginia. Hired in September of 2017, Shaina leads communication and marketing initiatives for Tennessee Craft to increase the breadth and depth of resources available to artists and emerging artists.
CEO Comments

Attracting fine craft enthusiasts who believe in Tennessee Craft's mission enough to serve on our board and committees will be pivotal to our continued success. We expect as we raise our visibility with our new brand and through craft and craft artists programming and promotion, we’ll gain traction in our ability to garner support from foundations and sponsors.

 
 
Fiscal Year
Fiscal Year Start July 01 2017
Fiscal Year End June 30 2018
Projected Revenue $461,975.00
Projected Expenses $460,065.00
Endowment Spending Policy N/A
Endowment Spending Percentage (if selected) 0%
Detailed Financials
Revenue SourcesHelpThe financial analysis involves a comparison of the IRS Form 990 and the audit report (when available) and revenue sources may not sum to total based on reconciliation differences. Revenue from foundations and corporations may include individual contributions when not itemized separately.
Fiscal Year201720162015
Foundation and
Corporation Contributions
$23,000$18,000$13,835
Government Contributions$112,505$90,720$80,380
Federal$0$0$0
State$50,730$47,720$0
Local$61,775$43,000$0
Unspecified$0$0$80,380
Individual Contributions$38,142$40,959$78,466
$0$0$0
$335,509$318,304$293,425
Investment Income, Net of Losses$631$366$0
Membership Dues$0$0$0
Special Events$0$0$0
Revenue In-Kind$0$0$0
Other$2,891$1,895$598
Expense Allocation
Fiscal Year201720162015
Program Expense$332,817$313,374$292,108
Administration Expense$156,539$132,584$127,803
Fundraising Expense$11,562$11,381$22,337
Payments to Affiliates--$0$0
Total Revenue/Total Expenses1.021.031.06
Program Expense/Total Expenses66%69%66%
Fundraising Expense/Contributed Revenue7%8%13%
Assets and Liabilities
Fiscal Year201720162015
Total Assets$251,827$226,130$205,627
Current Assets$231,964$213,162$191,403
Long-Term Liabilities$0$0$0
Current Liabilities$22,190$9,463$1,865
Total Net Assets$229,637$216,667$203,762
Short Term Solvency
Fiscal Year201720162015
Current Ratio: Current Assets/Current Liabilities10.4522.53102.63
Long Term Solvency
Fiscal Year201720162015
Long-Term Liabilities/Total Assets0%0%0%
Top Funding Sources
Fiscal Year201720162015
Top Funding Source & Dollar AmountProgram Revenue $335,509Program Revenue $318,304Program Revenue $293,425
Second Highest Funding Source & Dollar AmountLocal Government Grants $61,775State Government Grants $47,720Government Grants $80,380
Third Highest Funding Source & Dollar AmountState Government Grants $50,730Local Government Grants $43,000Contributions, Gifts & Grants $78,466
Capital Campaign
Is the organization currently conducting a Capital Campaign for an endowment or the purchase of a major asset? No
Capital Campaign Goal $0.00
Capital Campaign Anticipated in Next 5 Years? No
State Charitable Solicitations Permit
TN Charitable Solicitations Registration Yes - Expires Dec 2018
Organization Comments

Tennessee Craft’s most immediate financial challenge is in building a broad base of donor support. Fundraising wisdom claims long-term donors, however low the donation amount, are the foundation on which nonprofits should rely. Tennessee Craft’s numbers are low. An active Fundraising Committee has begun turning the



board’s culture toward acknowledging their fundraising responsibility, and that has already helped build our donor base. Sustained emphasis on this responsibility at each board meeting has brought more board support to Tennessee Craft’s fundraising efforts.

Sponsorships of the craft fairs that garner so much in fairgoer support are a revenue stream that should be easy to increase, but hasn’t been. Lack of funds for demographic research and ED work load are obstacles to adequately turning opportunities into sponsorships. Increasing overall revenue could allow for hiring of a part-time staff person to relieve some of the work load.

GivingMatters.com Financial Comments
Financials taken from the 990 and audit.
Financials prepared by Bellenfant & Miles, PLLC.
Comments provided by Kathryn Bennett 11/30/17.
Nonprofit Tennessee Association of Craft Artists (Tennessee Craft)
Address 1312 Adams St., Suite 101
Nashville, TN 37208
Primary Phone (615) 736-7600
CEO/Executive Director Ms. Teri Alea
Board Chair Ms. Pat Moody
Board Chair Company Affiliation Retired business owner, Metal sculptor
Year of Incorporation 1972
Former Names
Tennessee Artist-Craftsmen's Association (TACA)
Tennessee Association of Craft Artists (TACA)

Related Information

Cultural and Ethnic Diversity

The United States stands out among nations as a melting pot of cultures and ethnicities. Demographers predict that by 2050, no single majority group will exist in the United States. Diversity is a key part of Middle Tennessee’s past, present and future. Nashville, especially, is a model of the American "melting pot," with an active Native American population, thriving Hispanic community and growing Middle Eastern and Asian presence. Different cultures, religions, ideas and customs come together harmoniously in Music City.