All About Women
P.O. Box 120182
Nashville TN 37212
Boa Workout
Health Screenings
Mission Statement
All About Women (AAW) connects women with engaging, free resources to balance and renew their lives and improve their health.  AAW provides programs that are inclusive, interactive, accessible and fun through our website and events.
CEO/Executive Director N/A N/A N/A
Board Chair Ms. Teri Powell
Board Chair Company Affiliation Tennessee Disability Coalition
History & Background
Year of Incorporation 2002
Organization's type of tax exempt status 501-C3
Financial Summary
Graph: Expense Breakdown Graph - All Years
Projected Expenses $14,207.00
Projected Annual Revenue $16,975.00 (2017)
Mission All About Women (AAW) connects women with engaging, free resources to balance and renew their lives and improve their health.  AAW provides programs that are inclusive, interactive, accessible and fun through our website and events.
Background AAW was organized in 2001 by a small group of dedicated volunteers in response to the dismal statistics on health for women in Tennessee, (in 2000, the Institute for Women’s Policy Research ranked Tennessee 49th in the country). Follow up stats in 2003 indicated that Tennessee still had a grade of “D”. The AAW inaugural event that year brought in nearly 15,000 women from 19 counties in the middle Tennessee area, providing free health-related interactive education, health screenings and classes and interactive presentations on exercise, nutrition, self-defense, and a wide variety of wellness related topics.  The 2004 event saw a 30% increase in attendance from more than 52 counties in Tennessee and 23 states, with a 50% increase in free health-related services and providers and a 50% increase in sponsors. In 2009, AAW expanded across Tennessee. By increasing the service area, AAW attracted new partners such as The Home Depot, Divabetic, Comcast and others.  In addition, AAW introduced a new format, look, and the Health Notebook and partnered with 29 women's groups. In 2010 AAW launched a virtual event on our website.  This online program combines storytelling, experts, activities, local resources and forums.   More than 60 volunteers are involved in the content continuing AAW's grassroots tradition.
Impact The All About Women (AAW) program removes the challenges women face in adopting healthier lifestyles:
  • Economic barriers are eliminated as all programming and services are free.
  • Health screenings, wellness activities and information are gathered in one place reducing obstacles related to time and geography.  
  • By educating communally, AAW programs minimize fears and create support systems. 

For more than a decade, All About Women has connected women with free engaging resources to balance and improve their health. AAW is unique because we connect women and service providers at in-person events and via social media to help improve their well-being from mental and physical health to career resources, financial issues and more. 

Healthy lifestyle behaviors are learned through activities on our website, social media accounts and at our events. Success is measured by the number of women who utilize the free services and screenings, learn something new and and/or report making a lifestyle change to improve their health. More than 70,000 women have participated Detailed exit survey reveal
  • 90% of statewide participants reported learning new information and finding services and/or products to help take better care of themselves.
  • 76% reported improving a skill
  • 80% reported plans to make a positive change in their lifestyle and specifically identified nutrition, exercise and seeing a health care provider more regularly. 
All About women Summary of 2016
Free Health Fairs and Events 
  • Maury County
  • Southeast Community Center (Davidson County)
  • First Baptist Church (Wilson County)
  • Pamper with Purpose (Davidson County)
Through these events, we served over 200 women and the St. Thomas Mobile Mammography bus performed 60 mammograms. Of the 200+ attendees at these events, most of them identified themselves as under the age of 55, racial minorities making less than $35,000 a year. Our exit surveys consistently showed that we are reaching our target demographics of underserved, uninsured communities. 
In partnership with Hope Clinic for Women, AAW sponsored 5 Well Women exam for health fair attendees.
AAW believes that healthier women make for stronger families, since they are often the ones making the healthcare decision for their partners and children.  We see this theory successfully put into practice at each event, as many families show up alongside the mothers, daughters, sisters and friends that urged them to attend.  
In 2017, AAW will host three lunch and learn programs in 2017 free of charge in the Edgehill community of Davidson County. The luncheons will focus Women's Heart Health, Career and Employment Support and Healthy Relationships and Self Defense. At each luncheon, panel of expert professionals will share helpful daily life tips as well as professional resources. We will offer enrichment activities for attendee's children and lunch. We plan to serve 50 adult attendees at each luncheon. In 2018, we will continue to serve the Edgehill community and add on an additional community in Davidson County, Tennessee.  
AAW will also continue programming and resources on our website and social media accounts.  We will also continue our partnership with Hope Clinic for Women to provide sponsored well women exam and women's healthcare exam for underserved community. 
1. Funding to support programming for community health events, website programming/content as well as sponsored health exams.
2. Donations or funding for promotional material to raise awareness about our free events.
3. Volunteers to serve during luncheons.
4. Donated items for goodie bags (toothbrushes, personal hygiene items etc), gift cards and food donation/coupons. 
Other ways to donate, support, or volunteer
You may also donate via check, made out to All About Women, and mailed to:
P.O. Box 120182
Nashville, TN 37212 
Service Categories
Primary Organization Category Health Care / Health Support
Areas of Service
Areas Served
TN - Davidson
TN - Williamson
TN - Wilson
All About Women was created to serve all women and focused on women ages 18 and older within the state of Tennessee. Our events and online programming are designed to be local and incorporate community groups as hosts. Specific outreach plans target include families making less than $30,000 combined household income, areas of poverty and other identifies as under-served.  AAW is very proud of the fact that all races, ethnicities, ages, rural and urban, etc. participate in our programs and find them meaningful.
Board Chair Statement

All About Women is a dynamic organization that blends the wisdom of experts, the excitement of innovators and the commitment of volunteers to connect women with free and engaging resources to balance and renew their lives and improve their health. In very practical ways, AAW is making a positive impact on women, young and old, throughout middle Tennessee . The use of educational luncheons, a content rich website and sponsored health exams, we are able to support women as they take the steps of positive change in their life.

CEO Statement

All About Women's three programs (website/social media, sponsored exams  and events) serve the same goal - matching women and their needs with health and lifestyle improvement opportunities.  
In 2016, All About Women (AAW) converted to a 100% volunteer run organization. 
AAW has continued to connect women with services and providers that facilitate total women's health - mind, body and spirit. 
In 2015, AAW partnered with Hope Clinic for Women, in Nashville, Tennessee, to provide vouchers for free Well Women Exams to AAW health fair attendees. This partnership continues to the community at large.
Lunch and Learn programming - AAW will host three lunch and learn programs in the Edgehill Community of Davidson County, TN with relevant topics to women's health and wellbeing. At each luncheon, a panel of expert professionals for that topic will share helpful daily life tips as well as professional resources. AAW will also offer, lunch, enrichment activities for children of attendees and incentives for attendance.  
The Website and our Social Media accounts are designed to provide education, reliable local resources, a forum for women to connect with other women with similar concerns, and access to experts on all areas of health and wellness. Health is defined broadly to include career, finances, parenting, lifestyle, and other areas.
As always, all programs are free, accessible, inclusive, interactive, fun and involve numerous community partners.
Budget 39,875
Category Human Services, General/Other
Population Served Females, Adults,
Long term Success

Women make 85% or more of the healthcare decisions for their families (State of Tennessee Mental Health Dept and Kaiser Family Foundation).  It has been proven that if women take care of themselves, their families benefit.  Likewise, if women are unhealthy, their families tend to be unhealthy.

Women in Tennessee are among the unhealthiest in the nation.  In the 2009 Tennessee Women's Health Report Card, infant mortality/prenatal health, diabetes, obesity, smoking, high cholesterol, lack of leisure activity and dental care were graded D or F.  The federal Status of Women Report that mobilized the founders of AAW cited health, as well as economics, education and political participation as areas needing serious improvement.

AAW's goal is to empower women to be better caretakers of themselves and their families by removing obstacles such as lack of time and money that prevent them from accessing services.  In addition, AAW strives to help women understand how every area of their life connects to their well-being.  The ultimate goal is to have women see wellness as the preferred state of being and take preventative measures as well as make changes to improve their lives.

Specifically, we want women to:

Change or start practicing positive lifestyle behaviors.  Examples include being smoke free, practicing safe sex, being in safe/loving relationships, and having healthy pregnancies.

Learn healthy nutrition.

Establish a base level of health metrics: cholesterol, BMI (Body Mass Index), Blood pressure, blood sugar, bone density.

Understand the impact of fitness in all aspects of life and become less sedentary.

* Learn ways to manage their diabetes and develop/strengthen support systems.

Program Success Monitored By Evaluation of our programs and services, along with personal transformations, is measured through a number of tracking methods including: demographic information,  surveys, service providers’ reports, follow up reports, and participation on the website and at events. 
CEO Comments All About Women was created by a group of volunteers committed to improving the health and well-being of women in Tennessee through instruction and connection. While the program has evolved and expanded every year, the goal of the Web site and Event continues to be to remove barriers and to connect women with services and providers. All About Women remains committed to our original vision by keeping all programs free, interactive, inclusive, accessible and fun. We have seen the results of changing behavior by changing the mindset. The first All About Women program, held in August, 2003, hosted nearly 15,000 women from 19 counties in Tennessee. Within the first few hours, a partner at a Nashvillle Law firm discovered her cholesterol was over 300. Through a variety of lifestyle changes, she is now at normal levels. Another reported that her boyfriend periodically held a gun to her head. The TBI arrested him and found numerous bombs as well. She is now in a safe place. Subsequent events continued to attract large numbers, have amazing stories and empower women one at a time through health screenings, activities, and personal interactions......and it is all FREE.
Board Chair
Board Chair Ms. Teri Powell
Company Affiliation Tennessee Disability Coalition
Term Jan 2017 to Dec 2017
Board Members
Ms. Julia Baker
Ms. Elaine Boyd
Ms. Jaleesa Johnson
Ms. Teri Powell
Ms. Allison Reynolds Doyle & Horlacher, PLCVoting
Ms. Stephani Ryan
Ms. Betsey Usher
Dr. Kimberly Vinson
Ms. Shelley Walker State of TennesseeVoting
Board Demographics - Ethnicity
African American/Black 4
Asian American/Pacific Islander 0
Caucasian 5
Hispanic/Latino 0
Native American/American Indian 0
Other 0 0
Board Demographics - Gender
Male 0
Female 9
Unspecified 0
Board Term Lengths 3
Board Term Limits 2
Board Meeting Attendance % 80%
Does the organization have written Board Selection Criteria? Yes
Does the organization have a written Conflict of Interest Policy? Yes
Percentage of Board Members making Monetary Contributions 100%
Percentage of Board Members making In-Kind Contributions 100%
Does the Board include Client Representation? Yes
Number of Full Board Meetings Annually 4
Board CoChair
Board CoChair Mrs. Julia Baker
Company Affiliation Page Duke
Term Jan 2017 to Dec 2017
Standing Committees
Development / Fund Raising
Communications / Promotion / Publicity / Public Relations
Risk Management Provisions
Commercial General Liability & D and O & Umbrella or Excess & Automobile & Professional
CEO Comments We are trying to change behavior by efficiently engaging women's attention and creating ways for them to be healthier.  We are committed to reducing the 60% of women's deaths that are behavior related and preventable.
AAW keeps overhead to a bare minimum (3.6%) and funnels all resources into expanding the programming.  As a grassroots organization, the Board and community volunteers play key roles in shaping our programming, organizing events, and raising community awareness. 
Executive Director/CEO
Executive Director N/A N/A N/A
Email N/A
Former CEOs
Ms. Joyce McDaniel July 2012 - Dec 2015
Ms. Sally Smallwood July 2007 - July 2011
Full Time Staff 0
Part Time Staff 0
Volunteers 125
Contractors 0
Retention Rate 100%
Plans & Policies
Does the organization have a documented Fundraising Plan? Under Development
Does the organization have an approved Strategic Plan? Yes
Number of years Strategic Plan Considers 3
When was Strategic Plan adopted? Nov 2012
In case of a change in leadership, is a Management Succession plan in place? Yes
Does the organization have a Policies and Procedures Plan? Yes
Does the organization have a Nondiscrimination Policy? Yes
Center for Nonprofit Management Excellence Network2005
Frist Fdtn Award of Achievement - Innovation in ActionCenter for Nonprofit Management - Salute to Excellence2005
Community Hero Award. Founder, Sally SmallwoodBank of America2009
Mary Catherine Strobel Innovator of the Year Award. Founder, Sally SmallwoodHands On Nashville2004
Fiscal Year
Fiscal Year Start Jan 01 2017
Fiscal Year End Dec 31 2017
Projected Revenue $16,975.00
Projected Expenses $14,207.00
Endowment Spending Policy N/A
Endowment Spending Percentage (if selected) 0%
Detailed Financials
Expense Allocation
Fiscal Year201620152014
Program Expense$4,252$20,960$32,681
Administration Expense$6,294$21,797$2,229
Fundraising Expense$0$0$0
Payments to Affiliates--$0$0
Total Revenue/Total Expenses1.820.740.77
Program Expense/Total Expenses40%49%94%
Fundraising Expense/Contributed Revenue0%0%0%
Assets and Liabilities
Fiscal Year201620152014
Total Assets$12,559$3,275$9,895
Current Assets$12,559$3,275$7,227
Long-Term Liabilities$0$0$0
Current Liabilities$5,330$4,667$0
Total Net Assets$7,229($1,392)$9,895
Short Term Solvency
Fiscal Year201620152014
Current Ratio: Current Assets/Current Liabilities2.360.70--
Long Term Solvency
Fiscal Year201620152014
Long-Term Liabilities/Total Assets0%0%0%
Top Funding Sources
Fiscal Year201620152014
Top Funding Source & Dollar AmountContributions, Gifts, and Grants $19,167Contribution, Gifts, & Grants $22,169Contributions, Gifts & Grants $32,110
Second Highest Funding Source & Dollar Amount --Corporations $10,000 --
Third Highest Funding Source & Dollar Amount --Fundraising Events $840 --
IRS Letter of Exemption
Capital Campaign
Is the organization currently conducting a Capital Campaign for an endowment or the purchase of a major asset? No
Capital Campaign Goal $0.00
Capital Campaign Anticipated in Next 5 Years? No
State Charitable Solicitations Permit
TN Charitable Solicitations Registration Yes - Expires June 2018
Organization Comments
AAW continues to partner with volunteer groups and maintain strong grassroots connections.   AAW uses consultants with specific skill sets on an "as needed" basis.  In addition,  AAW is constantly researching grant opportunities and submitting requests. Every expenditure is carefully scrutinized and numerous bids are solicited. In kind donations are sought whenever possible and almost all of the marketing assets are donated. In 2016, AAW has become a 100% volunteer organization with no paid staff. 100% of AAW Board and Advisory Board members have made a contribution and are leveraging their contacts for financial support as well as introductions to leaders in the community, program services and other needed resources. Financial Comments
2010-2012 financial data taken from audit. Previous  and subsequent years' financials taken from the 990 (which reconciled to the audit).
Form 990 prepared by Doyle & Horlacher, PLC.
Comment provided by Nicole Rose 09/12/2017.
Nonprofit All About Women
Address P.O. Box 120182
Nashville, TN 37212
Primary Phone (615) 669-7419
CEO/Executive Director N/A N/A N/A
Board Chair Ms. Teri Powell
Board Chair Company Affiliation Tennessee Disability Coalition
Year of Incorporation 2002

Related Information

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Tennessee Women's Health Report Card

"Women in Tennessee are in the middle of a health crisis. What are YOU going to do?" Dr. Stephaine Walker's call to action followed the launch of the TN Women's Health Report Card, which showed some clear areas of progress since the previous snapshot of women's health in our state, but also a number of areas in which there is still significant work to be done. While we are getting more mammograms and have significantly decreased our rates of breast and lung cancers, for example, cervical cancer rates have increased, and 42% of Tennessee's women have high blood pressure. Almost 1 in 5 of us smoked while we were pregnant, and 1 in 3 of us are obese. African American women experience striking disparities in rates of breast cancer, STD contraction, and infant mortality. The full 2013 report can be accessed through the link below. Read carefully, and decide what YOU are going to do to improve the health of women in Tennessee.

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